Women who Wine: The Guilty Grape

Wine is a huge business in the USA and all over the world. Unfortunately, that business rarely caters to women, black entrepreneurs, and other minorities. Nichelle and Nicole Nichols were brave enough to set out on a mission to fill that gap from all sides. Thus came The Guilty Grape, a company that sells wine and caters to minorities and women.

Nichelle and Nicole didn’t see many people like themselves in positions of power in the wine business. Particularly young black women. That gave them the idea to hire outside of the demographic favored by most wine businesses. They also quickly figured out that a whole market segment was left out and not catered to by other companies in the industry.

“The new American wine drinker”, as the sisters cleverly put it, does not just want to buy a bottle of wine. Their needs and desires span way beyond wine, to lifestyle. Wine is just the start to a beautiful moment, a celebration, picnic, or party. It can be anything you want it to be! Wine is just the starting point.

The Guilty Grape doesn’t just sell wine. It targets all aspects of culture in the wine industry. When you purchase a bottle of wine, you buy an experience. “We’re gonna party with you, we’re gonna celebrate with you”, Nichelle said. This is something that no one in the wine industry has been able to do.

Of course, Nichelle and Nicole give as much attention to the wine itself as they do to their customers and employees. As a result, the delicious wine is sourced from vineyards in California, where each vine is cared for by skilled workers. Whether you’re looking for inclusivity, women in the wine industry, or just a good bottle of rose, The Guilty Grape’s got you!

Watch our unboxing video below.